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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Markenimage"
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Search: subject_exact:"Viral marketing"
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Markenimage
Viral marketing
122
Virales Marketing
122
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
58
Online-Marketing
58
Social Web
57
Social web
57
Online retailing
37
Online-Handel
37
Customer satisfaction
30
Hotel industry
30
Hotellerie
30
Kundenzufriedenheit
30
Beziehungsmarketing
29
Relationship marketing
29
Dienstleistungsqualität
23
Service quality
23
Personalisierung
19
Personalization
19
E-commerce
18
Electronic Commerce
18
Data Mining
14
Data mining
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Gastronomie
14
Online reviews
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Restaurant industry
14
online reviews
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social media
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Beschwerdemanagement
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Complaint management
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Brand image
10
Confidence
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Tourism
10
Tourismus
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Vertrauen
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Emotion
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Gastgewerbe
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Baloglu, Seyhmus
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Casaló, Luis V.
1
Chan, Andrew
1
Datta, Biplab
1
González-Rodríguez, M. Rosario
1
Guerreiro, João Pedro Silva Martins
1
Kandampully, Jay
1
Lee, Heng Wei
1
Loureiro, Sandra Maria Correia
1
Martínez-Torres, Rocio
1
Mukherjee, Srabanti
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Ong, Chuan Huat
1
Praničević, Daniela Garbin
1
Romero, Jaime
1
Ruiz-Equihua, Daniel
1
Sahin, Safak
1
Saleem, Muhammad Abid
1
Sijoria, Charu
1
Thurasamy Ramayah
1
Toral, Sergio
1
Wasaya, Allah
1
Xu, Jing Bill
1
Yaseen, Asif
1
Zhang, Tingting Christina
1
Šerić, Maja
1
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International journal of contemporary hospitality management
Journal of hospitality marketing & management
Journal of management information systems : JMIS
Journal of business research : JBR
20
The journal of product & brand management
20
Journal of retailing and consumer services
13
The journal of brand management : an international journal
10
International journal of internet marketing and advertising : IJIMA
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing communications
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international review of retail, distribution and consumer research
3
Tourism management perspectives : TMP
3
Young consumers : insight and ideas for responsible marketers
3
Business horizons
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
Global business and finance review
2
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
2
Impact of the antecedents of electronic word of mouth on consumer based brand equity : a study on the hotel industry
Sijoria, Charu
;
Mukherjee, Srabanti
;
Datta, Biplab
- In:
Journal of hospitality marketing & management
28
(
2019
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012176565
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
5
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
6
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
7
Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
González-Rodríguez, M. Rosario
;
Martínez-Torres, Rocio
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011641625
Saved in:
8
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
9
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
10
A conceptual framework of hotel experience and customer-based brand equity : some research questions and implications
Xu, Jing Bill
;
Chan, Andrew
- In:
International journal of contemporary hospitality management
22
(
2010
)
2/3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10003976104
Saved in:
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