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isPartOf:"International journal of economics and finance"
~isPartOf:"Journal of retailing and consumer services"
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Search: subject_exact:"Brand value"
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Brand management
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International journal of economics and finance
Journal of retailing and consumer services
Journal of business research : JBR
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Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
7
SpringerLink / Bücher
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of brand management : an international journal
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Проблемы современной экономики
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Industrial marketing management : the international journal for industrial and high-tech firms
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative market research : an international journal
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The journal of product & brand management
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Administrative Sciences : open access journal
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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European journal of marketing : EJM
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European management journal
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European research studies
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International journal of advertising : the quarterly review of marketing communications
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International journal of economics and financial issues : IJEFI
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International journal of internet marketing and advertising : IJIMA
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Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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ECONIS (ZBW)
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
5
Conceptualising and measuring consumer-based brand-retailer-channel equity
Londoño, Juan Carlos
;
Elms, Jonathan
;
Davies, Keri
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 70-81
Persistent link: https://www.econbiz.de/10011442358
Saved in:
6
The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce
;
Akagün Ergi̇n, Elif
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
Saved in:
7
Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian
;
Simionescu, Liliana Nicoleta
- In:
International journal of economics and finance
7
(
2015
)
4
,
pp. 23-34
Persistent link: https://www.econbiz.de/10010515853
Saved in:
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