//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of electronic commerce : IJEC"
~accessRights:"restricted"
~isPartOf:"Electronic commerce : Herausforderungen, Anwendungen, Perspektiven"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Konsumentenverhalten
1
Magazine
1
Magazine ad interactivity
1
Magazine publishing
1
Online-Marketing
1
Print advertising
1
Printwerbung
1
Werbewirkung
1
Zeitschrift
1
Zeitschriftenverlag
1
digital magazines
1
in-app analytics
1
online advertising
1
perceived interactivity
1
perceived surprise
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Neijens, Peter C.
1
Rauwers, Fabiënne
1
Voorveld, Hilde
1
Published in...
All
International journal of electronic commerce : IJEC
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
International journal of advertising : the quarterly review of marketing communications
SpringerLink / Bücher
8
Journal of retailing and consumer services
6
The Oxford handbook of information and communication technologies
4
Journal of business research : JBR
3
Journal of marketing communications
3
Research
3
Springer eBook Collection
3
Information systems and management in media and entertainment industries
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The journal of brand management : an international journal
2
Advances in multimedia and interactive technologies (AMIT) book series
1
Die Wirtschaftspsychologie
1
Digital transformation in journalism and news media : media management, media convergence and globalization
1
Electronic markets : the international journal on networked business
1
Evaluating media richness in organizational learning
1
Evaluation Review
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing Retailing and International Marketing
1
History of political economy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of economics & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->