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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Marketing science"
~subject:"Internet marketing"
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Search: subject_exact:"Suchmaschinenanbieter"
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Internet marketing
Search engine
23
Suchmaschine
23
Online-Marketing
20
Advertising effects
12
Werbewirkung
12
Information behaviour
7
Informationsverhalten
7
Online retailing
7
Online-Handel
7
Theorie
7
Theory
7
Advertising
5
Consumer behaviour
5
Digital platform
5
Digitale Plattform
5
E-commerce
5
Electronic Commerce
5
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Auction theory
4
Auktionstheorie
4
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4
Einzelhandel
4
Fraud
4
Interactive media
4
Interaktive Medien
4
Retail trade
4
Search theory
4
Suchtheorie
4
Internet-Auktion
3
Online auction
3
Preismanagement
3
Pricing strategy
3
USA
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United States
3
online advertising
3
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2
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2
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19
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20
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20
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Jansen, Bernard J.
3
Long, Fei
2
Song, Yiping
2
Yang, Shuai
2
Asdemir, Kursad
1
Bijmolt, Tammo H. A.
1
Compiani, Giovanni
1
Dinev, Tamara
1
Dong, Xiaojing
1
Fang, Bin
1
Hu, Qing
1
Hung, Yu-fan
1
Jerath, Kinshuk
1
Klapper, Daniel
1
Leeflang, Peter
1
Lewis, Gregory
1
Li, Huiying
1
Li, Jun
1
Lin, Fen-hui
1
Liu, Yunchuan
1
Luo, Xueming
1
Mahdian, Mohammad
1
Midha, Vishal
1
Nair, Harikesh
1
Pancras, Joseph
1
Pedersen, Jan O.
1
Peng, Sida
1
Phang, Chee Wei
1
Qin, Rui
1
Sahni, Navdeep S.
1
Shi, Savannah Wei
1
Sobel, Kate
1
Sárváry, Miklós
1
Tomak, Kerem
1
Wang, Peichun
1
Xiao, Baichun
1
Xiong, Xi
1
Yahya, Moin A.
1
Yang, Joonhyuk
1
Yang, Wei
1
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International journal of electronic commerce : IJEC
Journal of electronic commerce research : JECR
Marketing science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
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ECONIS (ZBW)
20
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1
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
4
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
5
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
6
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
7
Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Zhao, Daying
;
Fang, Bin
;
Li, Huiying
;
Ye, Qiang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011956516
Saved in:
8
Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai
;
Song, Yiping
;
Pancras, Joseph
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
Saved in:
9
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
10
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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