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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of retailing"
~subject:"Banner advertising"
~subject:"Internet marketing"
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Search: subject_exact:"Suchmaschinenanbieter"
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Banner advertising
Internet marketing
Search engine
16
Suchmaschine
16
Online-Marketing
15
Advertising effects
11
Werbewirkung
11
Theorie
7
Theory
7
Advertising
4
Betrug
4
Fraud
4
Interactive media
4
Interaktive Medien
4
Werbung
4
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3
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online advertising
3
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2
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2
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2
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search engine advertising
2
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1
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Auction
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Behavioral economics
1
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Jansen, Bernard J.
2
Abou Nabout, Nadia
1
Asdemir, Kursad
1
Bijmolt, Tammo H. A.
1
DeRoos, Nicolas
1
Dinev, Tamara
1
Dong, Xiaojing
1
Fang, Eric
1
Hu, Qing
1
Kim, Jisu J.
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Klapper, Daniel
1
Lee, Ju-Yeon
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Leeflang, Peter
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Li, Xiaoling
1
Lilienthal, Markus
1
Lu, Qiang
1
Luo, Xueming
1
Mahdian, Mohammad
1
Midha, Vishal
1
Nagpal, Mayank
1
Palmatier, Robert W.
1
Pedersen, Jan O.
1
Petersen, J. Andrew
1
Phang, Chee Wei
1
Qin, Rui
1
Scott, Clifford D.
1
Shi, Savannah Wei
1
Singh, Sonika
1
Skiera, Bernd
1
Sobel, Kate
1
Song, Yiping
1
Tomak, Kerem
1
Yahya, Moin A.
1
Yang, Shuai
1
Yang, Yanwu
1
Yayla, Ali
1
Yurtseven, Özden
1
Zenetti, German
1
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1
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International journal of electronic commerce : IJEC
Journal of retailing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Electronic commerce research and applications
9
CESifo working papers
8
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
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ECONIS (ZBW)
15
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15
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank
;
Petersen, J. Andrew
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
Saved in:
3
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
4
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
5
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
8
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
9
Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion
Scott, Clifford D.
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009757394
Saved in:
10
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
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