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isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
~subject:"Interaktive Medien"
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Advertising effects
Interaktive Medien
Website
27
Consumer behaviour
16
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Online retailing
9
Online-Handel
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Mahdian, Mohammad
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International journal of electronic commerce : IJEC
Journal of internet commerce
7
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Faculty & research / Insead : working paper series
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of marketing
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Journal of marketing communications
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Journal of marketing research
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Leitfaden Online-Marketing ; [Bd. 1]
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Cogent economics & finance
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Direct marketing : an international journal
1
Düsseldorf working papers in applied management and economics
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise information systems
1
European Sport management quarterly : ESMQ
1
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Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
2
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
3
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
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