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isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Suchmaschine"
~subject:"Werbewirkung"
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Suchmaschine
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Website
27
Consumer behaviour
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Online retailing
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Online-Handel
9
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Online-Marketing
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Advertising effects
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website quality
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Bekkerman, Ron
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Mahdian, Mohammad
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International journal of electronic commerce : IJEC
Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
SpringerLink / Bücher
4
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Rheinwerk Computing
3
Direct marketing : an international journal
2
Essentials
2
Faculty & research / Insead : working paper series
2
Galileo Computing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of marketing research
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Journal of retailing and consumer services
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Tourism management : research, policies, practice
2
Visual Blueprint
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essentials
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advances in web technologies and engineering (AWTE) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Annals of operations research
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Asian Academy of Management journal : AAMJ
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Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
Saved in:
2
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
3
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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