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isPartOf:"International journal of hospitality management"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of marketing theory and practice"
~subject:"New product development"
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Kaufentscheidung
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Consumer behaviour
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Forman, Howard
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International journal of hospitality management
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of marketing theory and practice
Springer Proceedings in Business and Economics
8
SpringerLink / Bücher
5
ERIM Report Series Reference
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Innovatives Markenmanagement
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management strategy : JEMS
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Journal of marketing theory and practice : JMTP
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Market : review for marketing theory and practice
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Middle East journal of management : MEJM
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Schriftenreihe Cottbuser Schriften zum Qualitätsmanagement
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The Asian economic review : journal of the Indian Institute of Economics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Buying centers and the role of supply chain orientation on new information technology satisfaction in the automotive industry
Forman, Howard
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10010346482
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2
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
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