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isPartOf:"International journal of hospitality management"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Pricing strategy"
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Search: subject_exact:"Purchase decision"
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Pricing strategy
Kaufentscheidung
26
Purchase decision
26
Consumer behaviour
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Social Web
6
Social web
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Customer satisfaction
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Kundenzufriedenheit
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Hotel industry
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American
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Chang, Shu-hao
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Gabler, Colin B.
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Huang, Lei
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Häubl, Gerald
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International journal of hospitality management
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Journal of marketing theory and practice
SpringerLink / Bücher
3
Discussion paper / Centre for Economic Policy Research
2
Gabler research
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Innovation in pricing : contemporary theories and best practices
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Wettbewerb, Vertrieb und Marketing
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
American economic review
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Business horizons
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Decision sciences : DS
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Documento de trabajo
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim (IMU)
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Journal of Islamic marketing
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Journal of air transport management
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Journal of business research : JBR
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Journal of customer behaviour
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Journal of economics & management strategy : JEMS
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Journal of internet commerce
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Journal of marketing research
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Journal of marketing theory and practice : JMTP
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Nomos eLibrary / Sozial- und Wirtschaftswissenschaften
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Nomos eLibrary / Wirtschaft
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Pacific economic review
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Psychology & marketing
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Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg
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Research
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management perspectives : TMP
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Working paper / Dialog Marketing Competence Center
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Investigating the antecedents and consequences of an overall store price image in retail settings
Chang, Shu-hao
;
Wang, Kai-yu
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 299-314
Persistent link: https://www.econbiz.de/10010392222
Saved in:
2
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
3
Buy now or buy later : the effects of scarcity and discounts on purchase decisions
Gabler, Colin B.
;
Reynolds, Kristy E.
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10010231841
Saved in:
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