Price versus nice? : how unfavorable price comparisons help retain customers
Year of publication: |
2013
|
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Authors: | Trifts, Valerie ; Huang, Lei ; Häubl, Gerald |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 2, p. 163-178
|
Subject: | Kaufentscheidung | Purchase decision | Einzelhandel | Retail trade | Kundenbindung | Customer retention | Wettbewerbsstrategie | Competitive strategy | Verbraucherinformation | Consumer information | Preismanagement | Pricing strategy |
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