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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Facebook"
~subject:"Markenimage"
~subject:"Online-Handel"
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Facebook
Markenimage
Online-Handel
Internet marketing
199
Online-Marketing
199
Consumer behaviour
118
Konsumentenverhalten
118
Social Web
108
Social web
108
Advertising effects
50
Werbewirkung
50
Brand management
49
Markenführung
49
social media
45
Advertising
43
Werbung
43
Beziehungsmarketing
38
Relationship marketing
38
Viral marketing
38
Virales Marketing
38
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33
Online retailing
32
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30
Electronic Commerce
30
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21
Marketingmanagement
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social media marketing
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Boutsouki, Christina
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
119
Journal of retailing and consumer services
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
International journal of hospitality management
38
The journal of product & brand management
37
Information systems research : ISR
35
International journal of electronic marketing and retailing : IJEMR
35
Journal of management information systems : JMIS
34
Journal of marketing communications
30
Tourism management : research, policies, practice
30
Journal of internet commerce
27
Cogent business & management
26
Electronic commerce research
26
Journal of promotion management : innovations in planning and applied research
24
The journal of brand management : an international journal
22
Journal of hospitality marketing & management
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Technological forecasting & social change : an international journal
21
Journal of electronic commerce research : JECR
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Business horizons
17
International journal of advertising : the review of marketing communications
17
International journal of electronic commerce : IJEC
17
Asia Pacific journal of marketing and logistics
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of technology marketing : IJTMkt
16
Journal of promotion management : JPM
16
Journal of retailing
16
Marketing intelligence & planning
16
Tourism management perspectives : TMP
16
International journal of business information systems : IJBIS
15
International journal of contemporary hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of international consumer marketing
15
Springer eBook Collection
15
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ECONIS (ZBW)
69
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
4
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
5
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
6
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
7
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
8
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
9
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
10
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
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