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isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Magazine"
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Ellonen, Hanna-Kaisa
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Kuivalainen, Olli
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Tarkiainen, Anassi
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Tarkiainen, Anssi
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International journal of internet marketing and advertising : IJIMA
ZEW discussion papers
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
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2
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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