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isPartOf:"International journal of logistics systems and management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~source:"econis"
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Distribution channel
59
Vertriebsweg
59
Consumer behaviour
17
Konsumentenverhalten
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Beziehungsmarketing
10
Lieferkette
10
Relationship marketing
10
Supply chain
10
Einzelhandel
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Retail trade
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Advertising effects
7
Game theory
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Online retailing
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Online-Handel
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Spieltheorie
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Verhoef, Peter C.
5
Neslin, Scott A.
3
Vinhas, Alberto Sa
3
Zhang, Jianqiang
3
Bradlow, Eric T.
2
Chen, Ying-Ju
2
Coughlan, Anne T.
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Dekimpe, Marnik G.
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Draganska, Michaela
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Faccio, Maurizio
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Gibbs, Richard
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Gijsbrechts, Els
2
Hsiao, Lu
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Jerath, Kinshuk
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Konuş, Umut
2
Weinberg, Charles B.
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Zhong, Weijun
2
Ailawadi, Kusum L.
1
Anderl, Eva
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Anil, C.
1
Assadi, Pooria
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Bardhan, Amit K.
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Battini, Daria
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Becker, Ingo Frank
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Chan, Tat
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Chatterjee, Sharmila
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International journal of logistics systems and management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
126
European journal of operational research : EJOR
109
International journal of production economics
95
Journal of retailing
68
Journal of marketing channels : ... distribution systems, strategy, and management
62
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
International journal of production research
48
Transportation research / E : an international journal
48
The international review of retail, distribution and consumer research
36
Omega : the international journal of management science
35
SpringerLink / Bücher
32
Handbuch Multi-Channel-Marketing
29
International journal of retail & distribution management
29
Journal of marketing research : JMR
27
Journal of the Academy of Marketing Science
25
Journal of marketing
24
Production and operations management : an international journal of the Production and Operations Management Society
22
Production and operations management : the flagship research journal of the Production and Operations Management Society
22
The journal of business & industrial marketing
19
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Manufacturing & service operations management : M & SOM
17
American journal of agricultural economics
15
International journal of retail and distribution management
15
Journal of the Operational Research Society
15
Information systems research : ISR
14
Asia Pacific journal of marketing and logistics
13
Decision sciences : DS
13
International journal of logistics : research and applications
13
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
13
ERIM report series research in management
12
Electronic commerce research
12
European journal of industrial engineering : EJIE
11
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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1
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
2
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
3
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
6
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
7
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
8
How does customer recognition affect service provision?
Li, Jiaoyang
;
Zhang, Jianqiang
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
Saved in:
9
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
10
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
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