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isPartOf:"International journal of logistics systems and management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"E-commerce"
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E-commerce
Distribution channel
59
Vertriebsweg
59
Consumer behaviour
17
Konsumentenverhalten
17
Beziehungsmarketing
10
Lieferkette
10
Relationship marketing
10
Supply chain
10
Einzelhandel
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Retail trade
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Advertising effects
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Game theory
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Online retailing
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Online-Handel
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Spieltheorie
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Lieferantenmanagement
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Marketing management
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Verhoef, Peter C.
2
Anderl, Eva
1
Becker, Ingo Frank
1
Emrich, Oliver
1
Goić, Marcel
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
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Konuş, Umut
1
Kushwaha, Tarun
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Maier, Erik
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Neslin, Scott A.
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Shankar, Venkatesh
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International journal of logistics systems and management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
29
Journal of retailing
20
European journal of operational research : EJOR
16
Journal of business research : JBR
16
International journal of production economics
12
Transportation research / E : an international journal
11
International journal of production research
8
International journal of retail & distribution management
8
Electronic commerce research
7
Information systems research : ISR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The international review of retail, distribution and consumer research
6
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail and distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
SpringerLink / Bücher
5
Decision sciences : DS
4
Discussion paper / Tinbergen Institute
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems and e-business management : ISeB
4
International journal of electronic commerce : IJEC
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of organizational computing and electronic commerce
4
Journal of the Operational Research Society
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Omega : the international journal of management science
4
The journal of business & industrial marketing
4
Business horizons
3
IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of revenue and pricing management
3
Journal of the Academy of Marketing Science
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Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
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1
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
3
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
4
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
5
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
6
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
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