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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of nonprofit and voluntary sector marketing"
~subject:"Cross-cultural marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of nonprofit and voluntary sector marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
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SpringerLink / Bücher
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Cultural marketing and metaverse for consumer engagements
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Premier reference source
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Transcultural marketing for incremental and radical innovation
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Handbook of research on effective marketing in contemporary globalism
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Journal of business research : JBR
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Psychology & marketing
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Management for Professionals
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Consumption culture in Europe : insight into the beverage industry
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Forschungsgruppe Konsum und Verhalten
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Handbook on cross-cultural marketing
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Interaktives Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of international consumer marketing
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Advances in intelligent systems and computing : AISC
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Conference proceedings trends in business communication 2016
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Deep knowledge of B2B relationships within and across borders
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Developments in marketing science: proceedings of the Academy of Marketing Science
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ERIM report series research in management
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Enterprise & society : the international journal of business history
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Foundations and trends in marketing : FTMKT
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Frontiers of culture and psychology
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Global advertising practice in a borderless world
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Hamburger Schriften zur Marketingforschung
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Handbook of research on consumerism in business and marketing : concepts and practices
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Innovation roads
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International journal of advertising : the quarterly review of marketing communications
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Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L.
;
Burke, Christine S.
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10011618259
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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