Sound symbolism effects across languages : implications for global brand names
L. J. Shrum; T. M. Lowrey; David Luna; D. B. Lerman; Min Liu
| Year of publication: |
2012
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|---|---|
| Authors: | Shrum, L. J. ; Lowrey, Tina M. ; Luna, David ; Lerman, Dawn B. ; Liu, Min |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 3, p. 275-279
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| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Markenname | Brand name | Werbemusik | Advertising music | Linguistik | Linguistics | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613717