Examining children's preferences for phonetically manipulated brand names across two English accent groups
Stacey Baxter; Tina M. Lowrey
| Year of publication: |
2014
|
|---|---|
| Authors: | Baxter, Stacey ; Lowrey, Tina M. |
| Other Persons: | Shrum, L. J. (contributor) ; Luna, David (reviewed) ; Lerman, Dawn B. (reviewed) ; Liu, Min (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 1, p. 122-124
|
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Markenname | Brand name | Werbemusik | Advertising music | Linguistik | Linguistics | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370692