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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand
Consumer behaviour
632
Konsumentenverhalten
632
Brand management
91
Markenführung
91
Brand image
89
Markenimage
89
Experiment
71
Personality psychology
69
Persönlichkeitspsychologie
69
Markenartikel
66
Theorie
62
Theory
62
Beziehungsmarketing
55
Emotion
55
Relationship marketing
55
Decision
53
Entscheidung
53
Advertising effects
50
Werbewirkung
50
Cognition
40
Kognition
40
Advertising
34
USA
34
United States
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Internet marketing
32
Online-Marketing
32
Werbung
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Perception
28
Wahrnehmung
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Viral marketing
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Virales Marketing
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Social Web
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Social web
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Motivation
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Präferenztheorie
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Theory of preferences
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Einzelhandel
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Retail trade
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Aufsatz in Zeitschrift
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66
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66
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Eisingerich, Andreas B
5
Park, C. Whan
5
Park, Jason Whan
4
Schmitt, Bernd
3
Alvarez, Claudio
2
Fiske, Susan T.
2
Fitzsimons, Gavan J.
2
Fournier, Susan
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Lalwani, Ashok K.
2
MacInnis, Deborah J.
2
Malone, Chris
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Whelan, Jodie
2
Aggarwal, Pankaj
1
Aksehirli, Zeynep
1
Alba, Joseph W.
1
Althuizen, Niek
1
Aroean, Lukman
1
Babin, Barry J.
1
Babin, Laurie A.
1
Baumgartner, Bernhard
1
Baxter, Stacey
1
Bechara, Antoine
1
Bellenger, Danny N.
1
Bowman, Douglas
1
Brady, Michael
1
Brick, Danielle J.
1
Brown, Brian P.
1
Calantone, Roger J.
1
Castaño, Raquel
1
Chan, Eugene Y.
1
Chaplin, Lan Nguyen
1
Chark, Robin
1
Cheng, Shirley Y. Y.
1
Chinchanachokchai, Sydney
1
Chun, HaeEun Helen
1
Colicev, Anatoli
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
225
The journal of brand management : an international journal
185
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
International journal of hospitality management
27
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
Global business review
17
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ECONIS (ZBW)
66
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
5
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
6
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
7
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
8
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
9
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
10
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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