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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Brand"
~subject:"Online-Marketing"
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Search: subject_exact:"Konsumentenpsychologie"
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Brand
Online-Marketing
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870
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870
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157
Brand image
84
Markenimage
84
Experiment
77
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Pauwels, Koen
4
Clement, Michel
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Chartrand, Tanya L.
2
Dekimpe, Marnik G.
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Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
378
Journal of retailing and consumer services
283
The journal of product & brand management
199
The journal of brand management : an international journal
198
International journal of internet marketing and advertising : IJIMA
125
Journal of marketing communications
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Psychology & marketing
83
International journal of advertising : the review of marketing communications
81
International journal of hospitality management
73
Journal of promotion management : innovations in planning and applied research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Asia Pacific journal of marketing and logistics
65
Cogent business & management
59
European journal of marketing : EJM
57
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of consumer studies
51
Marketing letters : a journal of research in marketing
49
The journal of consumer marketing
49
Journal of marketing
48
Journal of promotion management : JPM
48
Journal of international consumer marketing
47
Marketing intelligence & planning
46
Journal of the Academy of Marketing Science
44
International journal of advertising : the quarterly review of marketing communications
43
Journal of fashion marketing and management
42
Young consumers : insight and ideas for responsible marketers
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
International journal of contemporary hospitality management
40
Journal of advertising research
40
Journal of marketing management : MM
40
Electronic commerce research
39
Journal of global marketing
39
Journal of retailing
39
Journal of strategic marketing
37
Journal of marketing research : JMR
36
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ECONIS (ZBW)
96
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
9
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
10
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
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