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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Psychology of advertising"
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Search: subject_exact:"Konsumentenpsychologie"
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Psychology of advertising
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USA
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Brand image
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Elder, Ryan S.
2
Krishna, Aradhna
2
Batra, Rajeev
1
Berger, Ida E.
1
Bierley, Calvin
1
Bryant, Jennings
1
Burke, Marian C.
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Böckenholt, Ulf
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Ha, Young-won
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Inman, J. Jeffrey
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Kan, Christina
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Lichtenstein, Donald R.
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MacSweeney, Frances K.
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McAlister, Leigh
1
Mitchell, Andrew A.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
18
International journal of advertising : the review of marketing communications
13
Journal of business research : JBR
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
11
Journal of advertising : official publication of the American Academy of Advertising
10
Europäische Hochschulschriften / 5
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Journal of marketing communications
6
Journal of retailing and consumer services
5
Konsum und Verhalten
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
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European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
Marketing and consumer psychology series
3
The evolution of brands : from signals of quality to storehouses of trust
3
Administrative Sciences : open access journal
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Health marketing quarterly
2
INSEAD Business School Research Paper
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business and psychology
2
Journal of consumer marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
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1
Joint or separate? : the effect of visual presentation on imagery and product evaluation
Zhao, Min
;
Xia, Lan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 935-952
Persistent link: https://www.econbiz.de/10013191812
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
4
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
Saved in:
5
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
6
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
7
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
8
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
9
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
Saved in:
10
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
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