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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Research"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
B-to-B-Marketing
41
Business-to-business marketing
41
Business-to-Business-Marketing
18
Supplier relationship management
10
Consumer behaviour
7
Deutschland
7
Germany
7
Konsumentenverhalten
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Firm performance
5
Innovation
5
Salespeople
5
Selling
5
Unternehmenserfolg
5
Verkauf
5
Verkaufspersonal
5
Customer integration
4
Kundenbindung
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Kundenintegration
4
Online-Marketing
4
Theorie
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Theory
4
Brand
3
Brand image
3
Bundling strategy
3
Customer retention
3
Kundenmanagement
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Leistungsbündel
3
Markenartikel
3
Markenimage
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Performance measurement
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Performance-Messung
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2016-2017
2
3D-Druck
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2
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Worm, Stefan
2
Blut, Markus
1
Brock, Christian
1
Evanschitzky, Heiner
1
Folse, Judith Anne Garretson
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Günter, Bernd
1
Günther, Armin
1
Hiete, Michael
1
Hochstein, Bryan W.
1
Johnson, Jeff S.
1
Jones, Eli
1
Kenning, Peter
1
Krafft, Manfred
1
Lüthje, Christian
1
Mangus, Stephanie M.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Nolte, Philipp Johannes
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Rangarajan, Deva
1
Rhein, Friederike Esther
1
Sesé, F. Javier
1
Shi, Huanhuan
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Sridhar, Shrihari
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Srivastava, Rajendra Krishan
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Viswanathan, Vijay
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Springer Fachmedien Wiesbaden
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Research
Industrial marketing management : the international journal for industrial and high-tech firms
348
The journal of business & industrial marketing
153
Journal of business research : JBR
77
Journal of business-to-business marketing
76
SpringerLink / Bücher
23
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Springer eBook Collection / Business and Economics
11
Marketing intelligence & planning
10
Journal of personal selling & sales management : JPSSM
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
International journal of procurement management
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Business-to-business marketing management : strategies, cases and solutions
5
European journal of marketing
5
Gabler Research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of business environment : IJBE
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
10
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1
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10
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1
Communicating with B2B buyers after "Dropping the Ball" : uUsing digital and non-digital communication formats to recover from salesperson transgressions
Mangus, Stephanie M.
;
Shi, Huanhuan
;
Folse, Judith Anne …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 194-219
Persistent link: https://www.econbiz.de/10015057433
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
4
The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics
Rhein, Friederike Esther
-
2021
Persistent link: https://www.econbiz.de/10012299528
Saved in:
5
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
6
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
7
Verlässlichkeit als Beschaffungskriterium : Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich
Nolte, Philipp Johannes
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011495220
Saved in:
8
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
9
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
10
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
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