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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~source:"econis"
~subject:"Brand image"
~subject:"Theorie"
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Brand image
Theorie
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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40
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40
Theory
30
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29
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Gijsbrechts, Els
3
Chan, Eugene Y.
2
Ewijk, Bernadette J. van
2
Forehand, Mark R.
2
Lans, Ralf van der
2
Lilien, Gary L.
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1
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1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
407
Journal of retailing and consumer services
271
The journal of product & brand management
252
The journal of brand management : an international journal
214
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
91
NBER working paper series
91
European journal of marketing : EJM
89
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
81
Journal of marketing communications
74
Journal of international consumer marketing
73
Discussion paper / Centre for Economic Policy Research
71
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
70
International journal of hospitality management
69
Marketing letters : a journal of research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
The journal of consumer marketing
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
62
Journal of economic psychology : research in economic psychology and behavioral economics
59
Gabler Edition Wissenschaft
58
Marketing intelligence & planning
58
SpringerLink / Bücher
58
Economics letters
57
International journal of consumer studies
57
International marketing review
57
Europäische Hochschulschriften / 5
55
International journal of industrial organization
54
Journal of global marketing
54
Journal of marketing research : JMR
54
European journal of operational research : EJOR
53
Journal of marketing
53
Journal of economic behavior & organization : JEBO
51
Journal of the Academy of Marketing Science
50
Journal of strategic marketing
47
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of promotion management : innovations in planning and applied research
43
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ECONIS (ZBW)
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
3
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
4
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
5
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
8
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
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9
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
10
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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