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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand"
~subject:"Kognition"
~type_genre:"Aufsatz in Zeitschrift"
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Brand
Kognition
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
59
Markenführung
59
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
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40
Theorie
30
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Aufsatz in Zeitschrift
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Lalwani, Ashok K.
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Aksehirli, Zeynep
1
Althuizen, Niek
1
Aroean, Lukman
1
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1
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1
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1
Chark, Robin
1
Chinchanachokchai, Sydney
1
Colicev, Anatoli
1
Dalli, Daniele
1
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1
Davvetas, Vasileios
1
DelVecchio, Devon
1
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1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
285
The journal of brand management : an international journal
188
Journal of retailing and consumer services
180
The journal of product & brand management
178
Psychology & marketing
88
Journal of consumer research : JCR ; an interdisciplinary bimonthly
62
European journal of marketing : EJM
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Asia Pacific journal of marketing and logistics
51
Marketing letters : a journal of research in marketing
49
Journal of marketing communications
41
The journal of consumer marketing
41
International journal of hospitality management
39
Journal of international consumer marketing
37
Journal of marketing research : JMR
34
International journal of consumer studies
33
Journal of fashion marketing and management
33
International journal of advertising : the review of marketing communications
32
Journal of marketing management : MM
31
Journal of retailing
31
Marketing intelligence & planning
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of the Academy of Marketing Science
28
European journal of marketing
27
International journal of advertising : the quarterly review of marketing communications
27
Journal of global marketing
27
Journal of promotion management : innovations in planning and applied research
27
Journal of strategic marketing
27
International marketing review
26
Journal of consumer research : JCR ; an interdisciplinary journal
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of promotion management : JPM
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of retail & distribution management
24
Journal of marketing
23
Young consumers : insight and ideas for responsible marketers
23
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
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ECONIS (ZBW)
51
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
3
The motivational dynamics of arousal and values in promoting sustainable behavior : a cognitive energetics perspective
Yan, Li
;
Murray, Kyle B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 679-699
Persistent link: https://www.econbiz.de/10014383234
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
6
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
7
The impact of power distance belief on consumers' brand preferences
Wang, Jiexin
;
Lalwani, Ashok K.
;
DelVecchio, Devon
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 804-823
Persistent link: https://www.econbiz.de/10013399613
Saved in:
8
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
9
Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin
;
Muthukrishnan, A. V.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
Saved in:
10
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
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