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isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of global marketing"
~subject:"Markenimage"
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Search: subject_exact:"Consumer Behaviour"
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Markenimage
Consumer behaviour
484
Konsumentenverhalten
484
Einzelhandel
123
Retail trade
123
Brand image
79
Brand management
79
Markenführung
79
Online retailing
73
Online-Handel
73
Beziehungsmarketing
67
Relationship marketing
67
USA
43
United States
43
Brand
42
Markenartikel
41
Customer satisfaction
38
Kundenzufriedenheit
38
China
33
Food retailing
33
India
33
Lebensmitteleinzelhandel
33
Designation of origin
32
E-commerce
32
Electronic Commerce
32
Herkunftsbezeichnung
32
Indien
32
Internet marketing
32
Online-Marketing
32
Confidence
31
Vertrauen
31
National culture
28
Nationalkultur
28
Social Web
25
Social web
25
Dienstleistungsqualität
24
International marketing
24
Internationales Marketing
24
Service quality
24
Handelsmarke
23
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79
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English
79
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Klabi, Fethi
2
Raman, Prashant
2
Wang, Xuehua
2
Wilken, Robert
2
Yang, Zhilin
2
Al-Hajla, Ali Homaid
1
Alexandris, Konstantinos
1
Alvarado-Herrera, Alejandro
1
Aurier, Philippe
1
Ayala, Edgardo
1
Bang, Nguyen
1
Beneke, Justin
1
Bezaz, Nora
1
Bezençon, Valéry
1
Billore, Aditya
1
Bodur, H. Onur
1
Brito, Alex
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Shaoshan
1
Chen, Tsai
1
Cho, Vincent
1
Chowdhury, Tamgid Ahmed
1
Chung, Jae-eun
1
Cliquet, Gérard
1
Collins, Marnie
1
Cumiskey, Kevin J.
1
Currás-Pérez, Rafael
1
Das, Gopal
1
Debabi, Mohsen
1
Dholakia, Ruby R.
1
Diallo, Mbaye Fall
1
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International journal of retail & distribution management
Journal of global marketing
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
79
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79
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
7
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
10
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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