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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"International journal of hospitality management"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Brand management
147
Markenführung
147
Consumer behaviour
94
Markenimage
78
Beziehungsmarketing
49
Relationship marketing
49
Hotel industry
41
Hotellerie
41
Brand
35
Markenartikel
33
Sportmarketing
33
Sports marketing
33
Customer satisfaction
22
Kundenzufriedenheit
22
Gastronomie
19
Restaurant industry
19
Professional sports
18
Profisport
18
Dienstleistungsqualität
17
Service quality
17
Emotion
16
Brand loyalty
13
Internet marketing
13
Online-Marketing
13
Social Web
13
Social web
13
Brand equity
12
Football
12
Fußball
12
Markentreue
10
USA
10
United States
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Advertising effects
9
Athletes
9
Confidence
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Sportler
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Vertrauen
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Ahn, Jiseon
4
Han, Heesup
4
King, Ceridwyn
4
Back, Ki-Joon
3
Jang, Soocheong
3
Kang, Juhee
3
Chua, Bee-Lia
2
Hallmann, Kirstin
2
Han, Sung Ho
2
Hill, Brad
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Lee, Choong-Ki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Seo, Soobin
2
Shamim, Amjad
2
Singal, Manisha
2
Song, Hak-jun
2
Sotiriadou, Popi
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wang, Yao-Chin
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Xiong, Lina
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Agyemang, Kwame J. A.
1
Alexandris, Kostas
1
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International journal of sport management and marketing : IJSMM
International journal of hospitality management
Journal of business research : JBR
454
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The IUP journal of brand management : IJBRM
57
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Cogent business & management
51
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of fashion marketing and management
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
112
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
A win-win situation : enhancing sharing economy platform brand equity by engaging business owners in CSR using gamification
Alibakhshi, Setareh
;
Seyyedamiri, Nader
;
Nazarian, Alireza
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457845
Saved in:
5
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
6
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
9
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
10
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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