How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Yuanyuan Shang, Fangxuan (Sam) Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Shang, Yuanyuan ; Li, Fangxuan |
| Subject: | Brand evangelism | Employee-to-customer interaction quality | Interaction Ritual Chains theory | Service ritual | Social phobia | Soziale Beziehungen | Social relations | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457798