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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of fashion marketing and management"
~type:"article"
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Search: subject_exact:"Markenerweiterung"
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Brand extension
8
Markentransfer
8
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Brand image
4
Fashion
4
Markenimage
4
Mode
4
Luxury goods
3
Luxusgüter
3
Sponsoring
3
Sponsorship
3
Gesellschaft
2
Society
2
Sport event
2
Sportmarketing
2
Sports marketing
2
Sportveranstaltung
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2018 PyeongChang Winter Games
1
Arbeitsgruppe
1
Athletes
1
Brand fit
1
Career development
1
Cause-fit
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Celebrity endorsement
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Celebrity-Werbung
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Consumer-brand relationships
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Extension evaluation
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Fashion brands
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Fast fashion
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Football
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Fußball
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Generation Y
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Hong Kong
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Hongkong
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Image dynamics
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Implicit association test (IAT)
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8
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Liu, Jonathan
2
Wilson, Jonathan A. J.
2
Alguacil, Mario
1
Behrens, Stefan
1
Byun, Jinsu
1
Carduck, Juliane
1
Choi, Kyu Ha
1
Choi, Tsan-Ming
1
Ellis, Dana
1
Hanslin, Kamilla
1
Hennigs, Nadine
1
Hill, Jessica
1
Klarmann, Christiane
1
Lee, Hyun-hwa
1
Leopkey, Becca
1
Liu, Shuk-ching
1
Moreno, Ferran Calabuig
1
Rindell, Anne
1
Santos, Manuel Alonso dos
1
Wiedmann, Klaus-Peter
1
Zinn, Kathleen
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International journal of sport management and marketing : IJSMM
Journal of fashion marketing and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
3
Vision : the journal of business perspective
3
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
4
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
5
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
6
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
7
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009575300
Saved in:
8
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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