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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Branding"
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Konsumentenverhalten
Brand management
166
Markenführung
166
Consumer behaviour
103
Brand image
78
Markenimage
78
Brand
43
Markenartikel
42
Sportmarketing
35
Sports marketing
35
Beziehungsmarketing
32
Relationship marketing
32
Social Web
22
Social web
22
Professional sports
18
Profisport
18
Emotion
17
Internet marketing
16
Online-Marketing
16
Luxury goods
15
Luxusgüter
15
Football
14
Fußball
14
Marketing management
13
Marketingmanagement
13
Advertising effects
10
Werbewirkung
10
Athletes
9
Fashion
9
KMU
9
Mode
9
SME
9
Sport
9
Sportler
9
Sports
9
Branding
8
Customer integration
8
Designation of origin
8
Herkunftsbezeichnung
8
Kundenintegration
8
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103
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103
Collection of articles of several authors
2
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English
103
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Ko, Eunju
4
Aiello, Gaetano
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Hill, Brad
2
Islam, Tahir
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Sarkar, Abhigyan
2
Sotiriadou, Popi
2
Agyemang, Kwame J. A.
1
Aledin, Samil A.
1
Alexandris, Kostas
1
Alikhani, Ali
1
Alpert, Frank
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Asada, Akira
1
Atwal, Glyn
1
Babiak, Katherine
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barber, Matthew
1
Barbosa, Belem
1
Basile, Gianpaolo
1
Belk, Russell W.
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Billings, Andrew C.
1
Biscaia, Rui
1
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1
Bodey, Kelli
1
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International journal of sport management and marketing : IJSMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Qualitative market research : an international journal
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
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ECONIS (ZBW)
103
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Islam, Tahir
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
8
Brands in the eye of the storm : navigating political consumerism and boycott calls on social media
Dalakas, Vassilis
;
Melancon, Joanna Phillips
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014230860
Saved in:
9
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
10
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
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