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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Biscaia, Rui"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Arbeitsgruppe
1
Athletes
1
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Markenimage
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Relationship marketing
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Sportler
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Sportmarketing
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Sports marketing
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Team
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athlete
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brand
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fans
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loyalty
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teams
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Biscaia, Rui
Ko, Eunju
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International journal of sport management and marketing : IJSMM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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A conceptual framework to understand the creation of athlete brand and its implications
Hasaan, Ali
;
Kerem, Katri
;
Biscaia, Rui
;
Agyemang, …
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 169-198
Persistent link: https://www.econbiz.de/10011884695
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