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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand management
176
Markenführung
176
Consumer behaviour
123
Brand image
106
Markenimage
106
Brand
53
Markenartikel
53
Sportmarketing
37
Sports marketing
37
Advertising effects
32
Werbewirkung
32
Internet marketing
28
Online-Marketing
28
Social Web
22
Social web
22
Beziehungsmarketing
21
Relationship marketing
21
Professional sports
19
Profisport
19
Designation of origin
18
Herkunftsbezeichnung
18
Advertising
16
Werbung
16
Product Placement
14
Product placement
14
USA
14
United States
14
Football
13
Fußball
13
International marketing
12
Internationales Marketing
12
Luxury goods
11
Luxusgüter
11
Marketing management
11
Marketingmanagement
11
Personality psychology
11
Persönlichkeitspsychologie
11
Athletes
9
China
9
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Article
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Aufsatz in Zeitschrift
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English
123
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Phau, Ian
4
Arora, Amit
3
Arora, Anshu
3
Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Fazli-Salehi, Reza
2
Hill, Brad
2
Kang, Inwon
2
Kim, Eunice
2
Koo, Jakyung
2
Lee, Sang Yeal
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
McMillan, Sally J.
2
Park, Jae Hee
2
Quintal, Vanessa
2
Schmierbach, Mike
2
Sotiriadou, Popi
2
Sung, Yongjun
2
Torres, Ivonne M.
2
Wu, Jun
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Agyemang, Kwame J. A.
1
Ahern, Lee
1
Ahn, Euijin
1
Akturan, Ulun
1
Alarcón-del-Amo, María-del-Carmen
1
Alexandris, Kostas
1
Allan, David
1
Anand, Sandip
1
Anderson, Ronald
1
Andrews, Lynda
1
Arnita, Devi
1
Asada, Akira
1
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International journal of sport management and marketing : IJSMM
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
123
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
3
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
4
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
5
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
6
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
7
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
8
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
9
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
10
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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