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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Branding"
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Konsumentenverhalten
Brand management
166
Markenführung
166
Consumer behaviour
103
Brand image
94
Markenimage
94
Brand
56
Markenartikel
56
Sportmarketing
37
Sports marketing
37
Advertising effects
33
Werbewirkung
33
Internet marketing
31
Online-Marketing
31
Social Web
30
Social web
30
Beziehungsmarketing
22
Relationship marketing
22
Marketing management
20
Marketingmanagement
20
Professional sports
19
Profisport
19
Product Placement
14
Product placement
14
social media
14
Advertising
13
Football
13
Fußball
13
Werbung
13
brand equity
12
USA
10
United States
10
Athletes
9
Brand loyalty
9
Emotion
9
Markentreue
9
Sportler
9
Celebrity endorsement
8
Celebrity-Werbung
8
Personality psychology
8
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Undetermined
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102
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103
Aufsatz in Zeitschrift
103
Aufsatzsammlung
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English
103
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Arli, Denni
2
Callison, Coy
2
Dardis, Frank E.
2
Hill, Brad
2
Kim, Eunice
2
Lee, Sang Yeal
2
McMillan, Sally J.
2
Park, Jae Hee
2
Phau, Ian
2
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2
Sotiriadou, Popi
2
Wilson, Jonathan A. J.
2
Agyemang, Kwame J. A.
1
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1
Ahn, Euijin
1
Akdevelioglu, Duygu
1
Akturan, Ulun
1
Alexandris, Kostas
1
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1
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1
Arora, Amit
1
Arora, Anshu
1
Asada, Akira
1
Attaran, Sharmin
1
Azar, Salim L.
1
Baack, Daniel W.
1
Babiak, Katherine
1
Badot, Olivier
1
Baghi, Ilaria
1
Baksh-Mohammed, Sufyan
1
Bang, Nguyen
1
Barbosa, Belem
1
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1
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1
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1
Baumgarth, Carsten
1
Belk, Russell W.
1
Bellur, Saraswathi
1
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1
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International journal of sport management and marketing : IJSMM
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of promotion management : JPM
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of global marketing
45
SpringerLink / Bücher
44
The journal of consumer marketing
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
103
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1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
3
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
4
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
5
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
6
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
7
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
8
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
9
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
10
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
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