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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Brand management
99
Markenführung
99
Markenimage
57
Consumer behaviour
56
Sportmarketing
33
Sports marketing
33
Brand
31
Markenartikel
31
Social Web
20
Social web
20
Professional sports
18
Profisport
18
Beziehungsmarketing
17
Relationship marketing
17
Internet marketing
14
Online-Marketing
14
Football
12
Fußball
12
Marketing management
11
Marketingmanagement
11
Athletes
9
Sportler
9
brand equity
9
social media
9
Advertising effects
8
Brand loyalty
8
Markentreue
8
Sport
8
Sports
8
Werbewirkung
8
brand loyalty
8
Celebrity endorsement
6
Celebrity-Werbung
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Emotion
6
Sponsoring
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Sponsorship
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USA
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United States
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Hallmann, Kirstin
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Hill, Brad
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Sotiriadou, Popi
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Wilson, Jonathan A. J.
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1
Akdevelioglu, Duygu
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Alexandris, Kostas
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Barbosa, Belem
1
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Belk, Russell W.
1
Beresford, Paul
1
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1
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1
Biscaia, Rui
1
Bishop, Stacy
1
Björner, Emma
1
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International journal of sport management and marketing : IJSMM
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
454
The journal of brand management : an international journal
346
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
92
International journal of hospitality management
84
Journal of marketing communications
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
SpringerLink / Bücher
68
Journal of promotion management : innovations in planning and applied research
63
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
The IUP journal of brand management : IJBRM
57
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
56
International marketing review
55
Journal of promotion management : JPM
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Cogent business & management
51
Journal of global marketing
50
International journal of consumer studies
49
The journal of consumer marketing
49
Journal of fashion marketing and management
47
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
73
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1
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.
;
Samuel, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
6
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
7
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
8
Consumers' brand heritage experience : between acceptance and resistance
Mencarelli, Rémi
;
Chaney, Damien
;
Pulh, Mathilde
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 30-50
Persistent link: https://www.econbiz.de/10012178682
Saved in:
9
Developing a model for athletes' personal brands on social networks : case study: Instagram
Zakerian, Alireza
;
Sarkoohi, Pegah
;
Ghafouri, Farzad
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10012990321
Saved in:
10
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
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