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isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Journal of promotion management : JPM"
~person:"Bellur, Saraswathi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Advertising
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Advertising effects
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Brand
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Brand image
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Brand management
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Computerspiel
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Consumer behaviour
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Internet marketing
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LC4MP
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Markenartikel
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Online-Marketing
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Product Placement
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Product placement
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Video game
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Virtual Direct Experience (VDE)
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Werbewirkung
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Werbung
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affect transfer
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brand attitudes
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brand placement
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brand recall
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in-game advertising
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Bellur, Saraswathi
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International journal of sport management and marketing : IJSMM
Journal of promotion management : JPM
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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