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isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sport organization"
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International journal of sports marketing & sponsorship
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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1
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
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2
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
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3
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
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4
NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Mueller, Thomas S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10003731346
Saved in:
5
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
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