Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Year of publication: |
2008
|
---|---|
Authors: | Braunstein, Jessica R. ; Newman, Joshua I. ; Beissel, Adam S. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 3, p. 219-233
|
Subject: | Motorsport | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Lieferantenmanagement | Supplier relationship management | USA | United States |
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