//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Tragbares Telefon"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Mobile phone
14
Mobiltelefon
14
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
4
Brand image
3
Innovation adoption
3
Innovationsakzeptanz
3
Markenimage
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
smartphone
2
2002-2006
1
Advertising
1
Advertising effects
1
Brand management
1
Cognition
1
Comparative study
1
Consumer-based brand equity
1
Consumer-based brand performance
1
Customer service
1
Data protection
1
Datenschutz
1
Denmark
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Dänemark
1
Egypt
1
Einzelhandel
1
Electronic money
1
Elektronisches Geld
1
Gen Z
1
Großbritannien
1
Handwerk
1
India
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Alamro, Ahmed
1
Azevedo, António
1
Birch, Nancy J.
1
Culver, Jeffrey N.
1
Graff, Jens
1
Jurisic, Brigita
1
Parida, Vinit
1
Rowley, Jennifer
1
Sophonthummapharn, Kittipong
1
Tesfom, Goitom
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
The journal of brand management : an international journal
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
Innovatives Markenmanagement
2
International journal of business & management : IJoBM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of process management and benchmarking : IJPMB
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of services marketing
2
African journal of science, technology, innovation & development : AJSTID
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
CES working papers
1
Cogent business & management
1
Decision : official journal of Indian Institute of Management Calcutta
1
Ekonomske teme
1
Electronic commerce research and applications
1
HMD : Praxis der Wirtschaftsinformatik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Institute of Economic Research working papers
1
International journal of business and emerging markets : IJBEM
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research
1
International journal of economic research
1
International journal of economics and business research
1
International journal of electronic business
1
International journal of emerging markets
1
International journal of financial engineering
1
International journal of industrial organization
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
International journal of public sector performance management : IJPSPM
1
International journal of services and operations management
1
International journal of strategic change management : IJSCM
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Post-purchase cognitive dissonance - evidence from the mobile phone market
Graff, Jens
;
Sophonthummapharn, Kittipong
;
Parida, Vinit
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10009545444
Saved in:
3
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
4
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->