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isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Dienstleistungsqualität"
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Beziehungsmarketing
Dienstleistungsqualität
Mobile phone
10
Mobiltelefon
10
Consumer behaviour
8
Konsumentenverhalten
8
Innovation adoption
3
Innovationsakzeptanz
3
Customer satisfaction
2
Kundenzufriedenheit
2
Mobile Anwendung
2
Mobile application
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Mobile communications
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Mobilkommunikation
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Relationship marketing
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smartphone
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2002-2006
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Advertising
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Birch, Nancy J.
1
Culver, Jeffrey N.
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Graff, Jens
1
Parida, Vinit
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Sophonthummapharn, Kittipong
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Tesfom, Goitom
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
6
Services marketing quarterly
5
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
4
Information systems and e-business management : ISeB
2
Innovatives Markenmanagement
2
International journal of business innovation and research
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of process management and benchmarking : IJPMB
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Problems and perspectives in management : PPM ; international research journal
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
African journal of science, technology, innovation & development : AJSTID
1
Amfiteatru economic : an economic and business research periodical
1
Applied economic analysis : AEA
1
Applied economics letters
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
CES working papers
1
Cogent business & management
1
Decision : official journal of Indian Institute of Management Calcutta
1
Ekonomske teme
1
Electronic commerce research
1
Electronic commerce research and applications
1
Global business review
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
ISER working paper series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Institute of Economic Research working papers
1
International economics & finance journal : (IEFJ)
1
International journal of bank marketing
1
International journal of business & management : IJoBM
1
International journal of business and emerging markets : IJBEM
1
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Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
2
Post-purchase cognitive dissonance - evidence from the mobile phone market
Graff, Jens
;
Sophonthummapharn, Kittipong
;
Parida, Vinit
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10009545444
Saved in:
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