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isPartOf:"International review of law and economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Search: subject_exact:"Werberecht"
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Advertising regulation
24
Werbebeschränkung
24
USA
15
United States
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Advertising
8
Werbung
8
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5
Verbraucherschutz
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Petty, Ross D.
2
Alt, Frank B.
1
Andrews, J. Craig
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Armstrong, Jon Scott
1
Avery, Rosemary J.
1
Bloom, Paul N.
1
Boddewyn, Jean J.
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Cain, Rita M.
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Eighmey, John
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Eisenberg, Matthew
1
Gao, Zhihong
1
Green, Kesten C.
1
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1
Hastak, Manoj
1
Heinzelmann, Richard
1
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Huang, Rui
1
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Loubradou, Esther
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Mazis, Michael B.
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Samiee, Saeed
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Scheraga, Carl Abba
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Schumacher, Christoph
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Seiders, Kathleen
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Shinnick, Edward
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International review of law and economics
European journal of marketing : EJM
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business ethics : JOBE
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Journal of health economics
6
NBER Working Paper
6
Discussion paper / Centre for Economic Policy Research
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Rechtswissenschaftliche Forschung und Entwicklung
4
Southern economic journal
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
3
International journal of advertising : the review of marketing communications
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Kom / Kommission der Europäischen Gemeinschaften
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Working papers in economics
3
Applied economics letters
2
Berliner wirtschaftsrechtliche Schriften
2
CESifo Working Paper Series
2
Discussion paper / Institute of Social and Economic Research
2
Europäische Hochschulschriften / 2
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
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ECONIS (ZBW)
24
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1
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
2
My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission
Eighmey, John
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 202-204
Persistent link: https://www.econbiz.de/10010439115
Saved in:
3
Raising red flags : the change in deceptive advertising of weight loss products after the Federal Trade Commission's 2003 Red Flag Initiative
Avery, Rosemary J.
;
Cawley, John H.
;
Eisenberg, Matthew
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 129-139
Persistent link: https://www.econbiz.de/10009753872
Saved in:
4
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
5
Advertising regulation and market drivers
Parsons, Andrew G.
;
Schumacher, Christoph
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1539-1558
Persistent link: https://www.econbiz.de/10009707877
Saved in:
6
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
Saved in:
7
Embedded advertising on television : disclosure, deception, and free speech rights
Cain, Rita M.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009404944
Saved in:
8
The control of "sex in advertising" in France
Boddewyn, Jean J.
;
Loubradou, Esther
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 220-225
Persistent link: https://www.econbiz.de/10009405006
Saved in:
9
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
Saved in:
10
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
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