Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Andrea Heintz Tangari, Jeremy Kees, J. Craig Andrews, and Scot Burton
| Year of publication: |
2010
|
|---|---|
| Authors: | Tangari, Andrea Heintz ; Kees, Jeremy ; Andrews, J. Craig ; Burton, Scot |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 29.2010, 2, p. 153-169
|
| Subject: | Tabakindustrie | Tobacco industry | Rauchen | Smoking | Gesundheitsrisiko | Health risk | Werbebeschränkung | Advertising regulation | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008759869