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isPartOf:"Jahrbücher für Nationalökonomie und Statistik"
~isPartOf:"Journal of business research : JBR"
~subject:"Sponsorship"
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Search: subject_exact:"Professioneller Sport"
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Sponsorship
Professional sports
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10
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Jahrbücher für Nationalökonomie und Statistik
Journal of business research : JBR
International journal of sports marketing & sponsorship
18
Journal of sport management : the official journal of the North American Society of Sport Management
17
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Springer eBook Collection
6
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
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Research
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SpringerLink / Bücher
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Applied Marketing Science / Angewandte Marketingforschung
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Edition Sportökonomie, Sportmanagement
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Event- und Impaktforschung
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Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
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Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
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Beiträge Sportökonomie, Sportmanagement
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Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
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Diskussionsarbeit
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Elgar concise introductions
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European research studies
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Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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Higher School of Economics Research Paper
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
2
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
3
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
4
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
5
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
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