Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Colin Lopez, Anthony D. Pizzo, Keshav Gupta, Heather Kennedy, Daniel C. Funk
| Year of publication: |
2021
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|---|---|
| Authors: | Lopez, Colin ; Pizzo, Anthony D. ; Gupta, Keshav ; Kennedy, Heather ; Funk, Daniel C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 208-217
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| Subject: | Network analysis | Corporate strategy | Digitalization | Esports | Sponsorship portfolios | Sports | Sponsoring | Sponsorship | Strategisches Management | Strategic management | Profisport | Professional sports | Digitalisierung | Digitization | Ballsport | Ball game | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590288