Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Heather Kennedy, Nataliya Bredikhina, Grace Athanas-Linden, Thilo Kunkel, and Daniel C. Funk
| Year of publication: |
2023
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|---|---|
| Authors: | Kennedy, Heather ; Bredikhina, Nataliya ; Athanas-Linden, Grace ; Kunkel, Thilo ; Funk, Daniel C. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 4, p. 284-301
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| Subject: | COVID-19 | Instagram | brand equity | social media content strategies | Social Web | Social web | Coronavirus | Markenführung | Brand management | Online-Marketing | Internet marketing | Epidemie | Epidemic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.324.122023.02 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014475745