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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Product Placement"
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Product Placement
Consumer behaviour
246
Konsumentenverhalten
246
Advertising effects
96
Werbewirkung
96
Advertising
95
Werbung
95
USA
43
United States
43
Internet marketing
34
Online-Marketing
34
Brand image
22
Markenimage
22
Brand
20
Brand management
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Markenartikel
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Markenführung
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Social web
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Psychology of advertising
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Werbepsychologie
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Öko-Marketing
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Communication
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Experiment
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Kommunikation
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Television advertising
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Confidence
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Emotion
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Marketing management
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Marketingmanagement
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Target group
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Vertrauen
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Viral marketing
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Virales Marketing
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Product placement
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Reijmersdal, Eva A. van
2
Boerman, Sophie C.
1
Borges, Adilson
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Gillespie, Brian
1
Joireman, Jeff
1
Leshner, Glenn
1
Muehling, Darrel D.
1
Neijens, Peter
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Rossi, Patricia
1
Smit, Edith G.
1
Song, Sujin
1
Wouters, Marijke
1
Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
18
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
European journal of marketing : EJM
4
Journal of consumer behaviour : an international research review
4
Journal of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
Cogent business & management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
1
International journal of arts management
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
4
The prevalence of and consumer response to foreign and domestic brand placement in Bollywood movies
Nelson, Michelle R.
;
Deshpande, Sameer
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10009738752
Saved in:
5
The moderating effect of ego depletion on viewer brand recognition and brand attitudes following exposure to subtle versus blatant product placements in television programs
Gillespie, Brian
;
Joireman, Jeff
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10009659323
Saved in:
6
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
7
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
8
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
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