Using eye tracking to understand the effects of brand placement disclosure types in television programs
Year of publication: |
2015
|
---|---|
Authors: | Boerman, Sophie C. ; Reijmersdal, Eva A. van ; Neijens, Peter C. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 3, p. 196-207
|
Subject: | Fernsehwerbung | Television advertising | Product Placement | Product placement | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour |
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