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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Brand"
~subject:"Product Placement"
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Search: subject_exact:"Konsumverhalten"
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Brand
Product Placement
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
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Green marketing
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Product placement
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Öko-Marketing
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Experiment
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Markenartikel
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Credibility
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Environmental consciousness
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Glaubwürdigkeit
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Social Marketing
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Social marketing
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Umweltbewusstsein
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Viral marketing
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Virales Marketing
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Confidence
5
Marketing management
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Marketingmanagement
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Mediensektor
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5
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16
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Arasu Balasubramaniam, Senthil
1
Boerman, Sophie C.
1
Borges, Adilson
1
Buschow, Christopher
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Choi, Yung Kyun
1
Dahlén, Micael
1
Dens, Nathalie
1
Deshpande, Sameer
1
Doicaru, Miruna
1
Eisend, Martin
1
Gillespie, Brian
1
Guilloux, Véronique
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Kovacs Grigg, Michelle Helena
1
Kwak, Hyokjin
1
Leshner, Glenn
1
Micu, Anca Cristina
1
Montgomery, Nicole Votolato
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oliveira, Samara Sampaio de
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
1
Pentina, Iryna
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Puzakova, Marina
1
Rahe, Vanessa
1
Raju, Sekar
1
Reijmersdal, Eva A. van
1
Rosengren, Sara
1
Rossi, Patricia
1
Schlütz, Daniela
1
Song, Sujin
1
Stephen, Gladys
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
231
The journal of brand management : an international journal
188
The journal of product & brand management
174
Journal of retailing and consumer services
151
Psychology & marketing
66
European journal of marketing : EJM
48
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of marketing communications
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of promotion management : JPM
31
Marketing intelligence & planning
31
Journal of fashion marketing and management
30
International journal of advertising : the review of marketing communications
28
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
International marketing review
23
Journal of strategic marketing
23
The IUP journal of brand management : IJBRM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Cogent business & management
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
16
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1
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
2
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
3
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna
;
Guilloux, Véronique
;
Micu, Anca Cristina
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
Saved in:
6
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
7
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
9
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
10
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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