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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Brand management"
~subject:"Product Placement"
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Brand management
Product Placement
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
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Green marketing
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Product placement
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Öko-Marketing
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Brand
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Experiment
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Credibility
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Environmental consciousness
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Social marketing
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Viral marketing
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Virales Marketing
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Confidence
5
Marketing management
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Marketingmanagement
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5
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Chan-Olmsted, Sylvia M.
2
Arasu Balasubramaniam, Senthil
1
Bakshi, Madhupa
1
Boerman, Sophie C.
1
Borges, Adilson
1
Buschow, Christopher
1
Cha, Jiyoung
1
Choi, Yung Kyun
1
Dahlén, Micael
1
Dekoulou, Paraskevi
1
Dens, Nathalie
1
Deshpande, Sameer
1
Doicaru, Miruna
1
Eisend, Martin
1
El Badawy, Heba Y.
1
Gillespie, Brian
1
Hatzithomas, Leonidas
1
Inbaraj, J. Daniel
1
Joireman, Jeff
1
Kim, Jooyoung
1
Kim, Julia Hyehyun
1
Kouki-Block, Monia
1
Kovacs Grigg, Michelle Helena
1
Krebs, Isabelle
1
Leshner, Glenn
1
Mishra, Prashant
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oliveira, Samara Sampaio de
1
Palomba, Anthony
1
Pantoja, Felipe
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Purnawirawan, Nathalia
1
Rahe, Vanessa
1
Reijmersdal, Eva A. van
1
Riskos, Kyriakos
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
398
The journal of product & brand management
287
The journal of brand management : an international journal
267
Journal of retailing and consumer services
252
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
81
Journal of marketing communications
76
International journal of hospitality management
74
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
58
International journal of advertising : the review of marketing communications
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of promotion management : JPM
51
International marketing review
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
Journal of strategic marketing
47
SpringerLink / Bücher
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
International journal of advertising : the quarterly review of marketing communications
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of retailing
32
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ECONIS (ZBW)
22
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
3
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
4
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
The influence of trustworthiness on brand love for news media brands : a cross-cultural examination of the Netherlands and Brazil
Oliveira, Samara Sampaio de
;
Kovacs Grigg, Michelle Helena
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10013327942
Saved in:
6
How users approach novel media products : brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market
Rahe, Vanessa
;
Buschow, Christopher
;
Schlütz, Daniela
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10012440226
Saved in:
7
How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence
Palomba, Anthony
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 243-260
Persistent link: https://www.econbiz.de/10012312164
Saved in:
8
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
9
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
10
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
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