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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Kaufmotiv"
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Consumer motivation
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Journal of advertising : official publication of the American Academy of Advertising
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
21
Psychology & marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
The journal of consumer marketing
10
International journal of retail & distribution management
8
Journal of business research : JBR
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European journal of marketing : EJM
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Journal of fashion marketing and management
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Journal of electronic commerce research : JECR
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Research
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Springer eBook Collection
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Journal of Islamic marketing : JIMA
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Journal of internet commerce
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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CUDARE working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of wine business research : IJWBR
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Journal of Asian finance, economics and business : JAFEB
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Journal of advertising research
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Journal of marketing theory and practice
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Marketing letters : a journal of research in marketing
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Organizations and markets in emerging economies
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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Business Analytics
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Central European business review : CEBR
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Challenges for the trade of Central and Southeast Europe
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Conference proceedings trends in business communication 2016
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Customer Experience : Forum Dienstleistungsmanagement
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ERIM report series research in management
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Focus Dienstleistungsmarketing
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Forschungsgruppe Konsum und Verhalten
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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International journal of sport management and marketing : IJSMM
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International marketing in the fast changing world
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
Saved in:
2
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
3
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
4
Deal or no Deal? : how number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites
Coulter, Keith S.
;
Roggeveen, Anne
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009630760
Saved in:
5
Communicating green marketing appeals effectively : the role of consumers' motivational orientation to promotion versus prevention
Ku, Hsuan-hsuan
;
Kuo, Chien-chih
;
Wu, Ching-luen
;
Wu, …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 41-50
Persistent link: https://www.econbiz.de/10009762983
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