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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Kareklas, Ioannis"
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Kareklas, Ioannis
Dahlén, Micael
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Muehling, Darrel D.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
3
Journal of business research : JBR
2
Green advertising and the reluctant consumer
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Green research, developments, and programs
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
2
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
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