//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Belgium"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumentenverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Belgium
Consumer behaviour
86
Konsumentenverhalten
86
Advertising effects
45
Werbewirkung
45
Advertising
35
Werbung
35
USA
20
United States
20
Brand image
10
Markenimage
10
Psychology of advertising
10
Werbepsychologie
10
Green marketing
9
Öko-Marketing
9
Internet marketing
8
Online-Marketing
8
Experiment
7
Product Placement
7
Product placement
7
Environmental consciousness
6
Social Marketing
6
Social marketing
6
Umweltbewusstsein
6
Brand
5
Credibility
5
Glaubwürdigkeit
5
Markenartikel
5
Sustainable product
5
Öko-Produkt
5
Brand management
4
Estimation
4
Gesundheitsmarketing
4
Health care marketing
4
Markenführung
4
Schätzung
4
Belgien
3
Computerspiel
3
Confidence
3
Emotion
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Dens, Nathalie
2
Pelsmacker, Patrick de
2
De Meulenaer, Sarah
1
Defever, Christine
1
Pandelaere, Mario
1
Purnawirawan, Nathalia
1
Roe, Keith
1
Wouters, Marijke
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
9
Cahiers économiques de Bruxelles
4
Discussion paper / Centre for Economic Policy Research
3
Discussion paper series
3
CORE discussion paper : DP
2
Discussion paper / Workshop on Quantitative Economic History, Centrum voor Economische Studie͏̈n, Katholieke Universiteit Leuven
2
ECB Working Paper
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of food products marketing
2
KBI
2
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
2
Working paper / National Bank of Belgium
2
Working paper / National Bank of Belgium / National Bank of Belgium
2
Working paper series / European Central Bank
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Aperçu économique trimestriel
1
Applied economics
1
Applied economics quarterly
1
Bioeconomics working paper series
1
Breaking new ground in theory and practice
1
CORE discussion papers : DP
1
Cahiers d'etudes / Banque Centrale du Luxembourg
1
Centro Studi Luca d'Agliano Development Studies Working Paper
1
Consumer behavior
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Decision support systems : DSS ; the international journal
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / Centrum voor Economische Studie͏̈n, Katholieke Universiteit Leuven, Departement Economie : Financial economics research paper / Centrum voor Economische Studie͏̈n, Katholieke Universiteit Leuven, Departement Economie
1
Discussion paper / Institut de Recherches Économiques et Sociales de l'Université Catholique de Louvain
1
Discussion paper series / Center for Economic Studies, Leuven
1
Document de travail de l'OFCE
1
ERIM report series research in management
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic research reports
1
Electronic commerce research
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
2
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
3
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->