Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
Year of publication: |
2015
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Authors: | De Meulenaer, Sarah ; Pelsmacker, Patrick de ; Dens, Nathalie |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 2, p. 114-125
|
Subject: | Social Marketing | Social marketing | Gesundheitsmarketing | Health care marketing | Gesundheitsrisiko | Health risk | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Irland | Ireland | Belgien | Belgium |
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